How to ask for Support

A small detail of the pitch, which is often overlooked, are the specific words you use to ask for support. There are many different ways to ask people to back your project, and I think some are more effective that others. I don’t have any data to back up this claim, but for me the way you ask can really affect people’s decision-making. When done right, it can give people confidence about backing your project.

If you want to see how a pro does it, watch this video with Gary Vaynerchuk, as he asks you to pre-order and support his then, new book, Crush It. The ask comes 1:27 into the video, but make sure you look at the whole thing, so you can see how he builds to it. It’s so subtle you almost miss it. He is intentional about asking for your support but very authentic.

Asking for support is tricky, because you don’t want to be too commercial, and you don’t want to beg either. While the ask is not one of the four key pitch elements, when done effectively, it can actually persuade people to back your project.

Your Project is Not Charity

Is your project a charity? No? Then why are you asking for donations? Charities are really important, but your project isn’t be one of them. A lot of people ask for donations in their pitches. To me the word “donation” is closely linked to charities and implies that the value exchanged is primarily for social good. Kickstarter is about exchanging value and giving your backers something in return. In fact Kickstarter clearly says no charities on it’s project guidelines page.

“This is a place for creative people. It’s not a place for charity.” Perry Chen Rocketboom interview

How to Ask

There are many ways to ask for someone for support on Kickstarter. Here are a few ways I might ask.

“I hope you back my project.”

“With your support…”

“You will be pre-ordering this item.”

“Backing this project will help bring it to market.”

“If you like the project, then please back it.”

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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