Clarity is your friend

Your pitch should be short and to the point. People are busy and don’t have time to watch a long video or read a lot of text.

Burying the Lead

“In journalism, the failure to mention the most interesting or attention grabbing elements of a story in the first paragraph is sometimes called ‘burying the lead.’” – Lead paragraph, Wikipedia

This is also true for your pitch. Make sure you open with your most interesting elements. You want people to be interested in your project from the start.

Refine, Refine, Refine

In my interviews with Peter and Dan they both stressed the need to constantly refine your pitch until you get at the very core of your idea.

“Boil it down, more concise, more instant. [With] the attention span of a citizen in today’s world, if you get two minutes that’s amazing.” – Peter Dering

“We put a lot of thought into the project page and wanted it to be carefully crafted to showed that we cared… You want to make that story as crystal clear as possible.” – Dan Provost

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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