Kickstarter is a video-driven site

“80% of Kickstarter projects at this point launch with videos. We are very much a video-driven site. People land on the page, they hit play, they want to see what’s there.” – Yancey Strickler Creative Mornings June 2011

The project video is an important part of the pitch. It allows people to get to know you and connect with your subject matter. There are a ton of things that you can do with your video. You can shoot it cinematically or just use a web camera. You can be funny or serious. It really doesn’t matter, as long as it is a true reflection of you.

Good Audio

One of my pet peeves are videos that don’t have good audio. If I can’t hear you, then I can’t connect with you. If you are going through all this trouble to make a video, then don’t ruin it with bad audio. Find someone who can lend you some good equipment or buy a decent microphone. Either way, make the extra effort so that your video will have the maximum effect.

How Fancy Should it be?

I think this has to do with how much money you are trying to raise. In my mind, the more money you are trying to raise, the more professional your video should be. This builds your credibility and helps people see that you can articulate your vision.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending

Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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