Show some credibility to get more backers

If there is one thing people should do to make their Kickstarter projects better, it would be to demonstrate more credibility. I really think this is the missing ingredient in a lot of campaigns. The more credibility you show, the better. I don’t think you can have enough of it.

In the Kickstarter world this could mean a couple different things. If you are launching a product, then having a working prototype is very important. If you are doing a more artistic project, then show your work in the video and on the page. If you are making an album, then let us hear an example of your music.

According to the folks at Eureka Ranch, whose innovations appear in many household products, you double the odds of a sale when you communicate real “reason to believe.” The simplest way to do this, is to tell the truth and show your work.

Ideas Are Easy

At the end of a video for The Daily: Business Gary Vaynerchuk makes an excellent point about execution.

“Nobody is investing in ideas…execution is the game. I’m not interested in investing in your idea, everyone has one. Show me if you can execute it, show me a tangible product. That gets people like us excited.”

Ideas are easy. The execution is hard. People want to see that you can carry out what you say. This is why demonstrating your credibility is so important.

If you don’t have a solid working prototype or examples of your work, then maybe you aren’t ready for Kickstarter yet. That’s OK. Launching a creative project is hard. Don’t rush it because you want to do it right now. Take the idea as far as you can before you launch on Kickstarter. It will make the whole process so much easier.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.