Show some credibility to get more backers

If there is one thing people should do to make their Kickstarter projects better, it would be to demonstrate more credibility. I really think this is the missing ingredient in a lot of campaigns. The more credibility you show, the better. I don’t think you can have enough of it.

In the Kickstarter world this could mean a couple different things. If you are launching a product, then having a working prototype is very important. If you are doing a more artistic project, then show your work in the video and on the page. If you are making an album, then let us hear an example of your music.

According to the folks at Eureka Ranch, whose innovations appear in many household products, you double the odds of a sale when you communicate real “reason to believe.” The simplest way to do this, is to tell the truth and show your work.

Ideas Are Easy

At the end of a video for The Daily: Business Gary Vaynerchuk makes an excellent point about execution.

“Nobody is investing in ideas…execution is the game. I’m not interested in investing in your idea, everyone has one. Show me if you can execute it, show me a tangible product. That gets people like us excited.”

Ideas are easy. The execution is hard. People want to see that you can carry out what you say. This is why demonstrating your credibility is so important.

If you don’t have a solid working prototype or examples of your work, then maybe you aren’t ready for Kickstarter yet. That’s OK. Launching a creative project is hard. Don’t rush it because you want to do it right now. Take the idea as far as you can before you launch on Kickstarter. It will make the whole process so much easier.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

Published by


Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

30 thoughts on “Show some credibility to get more backers”

Leave a Reply