Four questions people want answered when visiting your Kickstarter page.

Whenever someone is visiting your Kickstarter project page they are coming to hear about you and your project There are four basic questions that they will want answered. Your ability to answer these questions effectively and clearly will make it easier for people to back you and spread the word.

Who are you? – This can be as simple as your name. People who don’t know you will be viewing this project, so introduce yourself.

What are you doing? – Explain what your project is about and what the result is going to be. You can also talk about how you arrived at this project and the history behind it.

Why is it important? – Are you passionate about this idea? Tell us why. Explain to us why the project is so cool. Passion draws people in, even if they don’t love the subject matter as much as you.

What is the money for? – When answering this question you can be very specific or general, it’s really up to you. “I’m building a prototype” or “I’m using the money to get the book printed” are both acceptable explanations of what the money is for. Saying nothing is also an option, but probably not a good idea for larger projects.

Answer the questions with Story

As you try to answer these questions on your project page try to tell a story. Talk about how this project came into existence, and why you are trying to raise funds.

Now, you might be thinking: I don’t have a good story. Yes you do. Your project must have come from somewhere. Tell us about how you got started and why you love the idea. It doesn’t have to be complicated or in-depth, it just has to be you. The more personal and authentic the better. If your project is about bottle caps, tell us how you got started collecting and why they are so awesome. Make us love your subject matter as much as you do.

If you can tell a story and answer the questions above you will be well on your way to crafting a compelling pitch.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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