Reasonable funding goals

So what are some reasonable expectations for funding amounts?

  • For a single person with a limited or no built-in audience, $5000 or less is manageable, $5000 to $10,000 will be hard but doable, $10,000+ will be very hard.
  • For projects with more than one creator and a limited or no built-in audience, each creator can probably bring in $7000, assuming their networks do not overlap too much.
  • For projects with established audiences it really depends on the size of your audience. Nataly Dawn raised $104,788 from 2315 backers, but one look at her Youtube channel shows over 88,000 subscribers. Videos from her group Pomplamoose get over a million views. The majority of her backers are people who have been following her for awhile. If you don’t have this type of built-in audience, think hard about your goal.

You are free to set your funding goal to whatever you want. Just keep in mind how many people you will need to look at your project to get it funded. Even the “most funded” projects on Kickstarter have relatively small goals compared to what they were able to raise.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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