Why be Reasonable?

Of course you don’t necessarily have to play it safe. Craig Mod provides an interesting counterpoint to the “be reasonable” argument.

“Our biggest mistake was that we set our financial goal too low. It’s inevitable that a Kickstarter project becomes less exciting and loses its ‘gambling’ element when the financial goal is met and there’s still time on the clock (just look at our funding graphs above for empirical evidence!). An ideal situation for any Kickstarter project is to define a financial goal that is high enough to just be met within the allotted time.” – Craig Mod, Kickstartup

Perhaps for Craig’s project, the goal was set too low, and it might have been able to get more backers. However, I just want to point out what I think is the key sentence in his entire post.

“We took advantage of the vast contact lists we had built up while working in the design and art worlds over the past six years.” – Craig Mod, Kickstartup

To me, this demonstrates that Craig had a large existing audience before launching the Kickstarter project and therefore could have gone for more money.

Personally, I think it is better to get funded at a lower level than to be too ambitious and not get anything. Of course, the risk is yours. I reiterate: unless you have a relatively large existing audience, it is going to be very hard to generate $10,000 or more.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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