Focus on what you need

It’s time to focus on your budget and really look at what you need to make the project work, because setting your goals too high might actually hurt you. It takes a lot of work to get a project funded and you should be realistic about what your needs are.


This was one mistake my co-producer and I made during Identifying Nelson that almost cost us the project. John and I debated whether we should go for $20,000 or $15,000. Obviously, when making a movie you want as much money as possible. We went back and forth but ultimately decided on $15,000. The thinking was that we would hope for higher amount and have the lower amount as a safety net. I am so glad we made that decision, because in all honesty, I don’t think there was any way we would have made it to $20,000. It turned out $15,000 was just in our reach.

Look at all of your research and try to determine what is the minimum amount that you need to do your project. You may have a bigger vision for your project, but try to keep it small at first. The goal should be to get funded. If you do a really great job and get overfunded, then you might be able to do your project as envisioned. However, if you don’t get funded, you might not be able to do anything.

Should you undershoot your goal? No. Be honest about how much your project is going to cost. If you need to raise $50,000 minimum to do your project, then that’s your goal, not $35,000. Do the work and figure out exactly what you will need to complete your project and its reward obligations.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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