So what are some reasonable expectations for funding amounts?
- For a single person with a limited or no built-in audience, $5000 or less is manageable, $5000 to $10,000 will be hard but doable, $10,000+ will be very hard.
- For projects with more than one creator and a limited or no built-in audience, each creator can probably bring in $7000, assuming their networks do not overlap too much.
- For projects with established audiences it really depends on the size of your audience. Nataly Dawn raised $104,788 from 2315 backers, but one look at her Youtube channel shows over 88,000 subscribers. Videos from her group Pomplamoose get over a million views. The majority of her backers are people who have been following her for awhile. If you don’t have this type of built-in audience, think hard about your goal.
You are free to set your funding goal to whatever you want. Just keep in mind how many people you will need to look at your project to get it funded. Even the “most funded” projects on Kickstarter have relatively small goals compared to what they were able to raise.
A Kickstart’s Guide to Kickstarter TOC:
pssst…you can read all of this offline by downloading the e-book.
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Introduction
- A Kickstarter’s Guide to Kickstarter: Introduction
- How Kickstarter “Kickstartered” it’s own website
- Understanding Kickstarter
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Brainstorming Your Project
- What is this damn thing about?
- Simplify your project for success
- Is your project a Purple Cow?
- Making Lemonade And Telling A Good Story
- Reward The Patrons
- Naming Your Kickstarter Project
- Doing Your Homework
- Before you launch, do your homework
- No one cares about you
- Some People Care About You
- Who is Your Audience?
- Where is Your Audience?
- Resonating With Your Audience
- Crossing Chasms
- What Will it Cost?
- Understanding Profit Margin and Costs
- Setting Your Goals
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Crafting Your Pitch
- Creating a compelling pitch for your Kickstarter project
- Four questions people want answered when visiting your Kickstarter page.
- Show some credibility to get more backers
- Clarity is your friend
- How to ask for Support
- Kickstarter is a video-driven site
- Examples of great pitch videos
- Launching Your Project
- Launching your project
- How to track the progress of your Kickstarter campaign
- The 30% Kickstarter project “Tipping Point”
- Conclusion
- How to engage an audience with a Kickstarter project: Idea & Story
20 thoughts on “Reasonable funding goals”