A Kickstarter’s Guide to Kickstarter: Conclusion

You’ve read this guide, you’ve researched other projects, you’ve found an audience, and you’ve created a compelling pitch, but your project didn’t make it. You did everything you could to drum up support, but it still wasn’t enough. That’s okay. Maybe your idea wasn’t ready. Maybe you didn’t explain yourself clearly enough. You aren’t necessarily going to get it right the first time. Before I came to Kickstarter I launched many other projects, most of which failed. It was learning from those failures that ultimately helped me be successful.

One of the best aspects about Kickstarter is that you risk very little when launching a project. So even if it fails, it’s not really that bad. You will probably be disappointed, but at least you didn’t spend a lot of time and money creating something, only to find it’s not what people want. You will have learned about yourself and have a better idea how to launch a project. All of that experience will be valuable the next time around.

What’s Left?


Courage to do something meaningful. Courage to silence that voice in your head that makes you doubt yourself. Courage to launch your project into the world.

Overcoming our fears is never easy, but its part of the process. In a world filled with so much uncertainty, we need people who will stand up and make a difference. You may think your project isn’t that important, but you never know who you will inspire. Many of the people I talked with, said how the success of other projects got them to launch their own. So go out there and make something happen.

We are waiting for you.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

    • How to engage an audience with a Kickstarter project: Idea & Story

    Understanding Kickstarter
    The Basics of Kickstarter
    Kickstarter is an updated version of the Parton Model
    Kickstarter is like girl scout cookies…without the calories!
    Make sure your project has an ending

    Some additional benefits to running a Kickstarter project
    Perry Chan’s Six Principles on why Kickstarter projects are successful
    Yancey’s thoughts on getting funded
    Brainstorming Your Project
    What is this damn thing about?
    Simplify your project for success
    Is your project a Purple Cow?
    Making Lemonade And Telling A Good Story
    Reward The Patrons
    Naming Your Kickstarter Project
    Doing Your Homework
    Before you launch, do your homework
    No one cares about you
    Some People Care About You
    Who is Your Audience?
    Where is Your Audience?
    Resonating With Your Audience
    Crossing Chasms
    What Will it Cost?
    Understanding Profit Margin and Costs
    Setting Your Goals
    Make or Break Decisions
    Running the Numbers
    Focus on what you need
    Reasonable funding goals
    Why be Reasonable?
    How long your campaign runs depends on one thing, momentum
    30 days or less
    Managing Deadlines
    Going for the BIG bucks
    The Allure of a Large Backer
    Pricing theory, thoughts about pricing your Kickstarter rewards
    The Paradox of Choice
    Crafting Your Pitch
    Creating a compelling pitch for your Kickstarter project
    Four questions people want answered when visiting your Kickstarter page.
    Show some credibility to get more backers
    Clarity is your friend
    How to ask for Support
    Kickstarter is a video-driven site
    Examples of great pitch videos
    Launching Your Project
    Launching your project
    How to track the progress of your Kickstarter campaign
    The 30% Kickstarter project “Tipping Point”
    How to engage an audience with a Kickstarter project: Idea & Story

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    Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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