In the summer of 2012 AJ Leon and his band of professional troublemakers helped the NGO Water Aid raise 2.2M£ to bring clean drinking water to remote villages in Malawi. This goes way beyond what most Kickstarter’s face when trying to raise funds for their creative projects. Thats exactly why I invited AJ on to talk about his experiences.
AJ talked about all the work they did before the campaign to make sure it would be successful out of the gate. He talked about doing things that are BLOD and how to deal with the down periods of your campaign. Over all AJ had some great insights that we can use on our own crowd-funding project.
P.S. AJ recently release a manifest called The Life and Times of a Remarkable Misfit which he talks about in the program. It is excellent and has been downloaded over 30,000 times. Grab your copy here.