Naming Your Kickstarter Project

I bet you already have a name for your project, but do you have a title? Titles are a little different from names. You can name your project anything you like, but it might not make a good title when viewed on the web.

Try to imagine how the title of your project will look when someone posts it on Facebook or Twitter. Will it make sense? People get hundreds of links each day, so a good title can help them understand what your project is about quickly. Take the title of this project for example: A Kickstarter’s Guide to Kickstarter. From this title I know exactly what the project is about. I know that it is being written by someone who has used Kickstarter and the outcome is an e-book.

Good titles capture people’s attention and bring them into your project. Titles can be a little mysterious, but they should provide enough information to pique someone’s interest. If your title is too generic, people won’t be able to tell what you are doing. For example, “The Green Project” is not a great name because it says nothing about your project. Is the project about saving the earth or building a replica of The Green Monster?

Don’t worry if you can’t come up with a catchy title just yet. You have until you launch your project to change it. Write down some ideas, test them out, and see which one you like best. Ask your friends or co-workers to see which one piques their interest the most. Naming is hard; so take your time and don’t settle on anything too quickly.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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