Reward The Patrons

You probably have some ideas for rewards. Some rewards are obvious. For example, if you’re making a book, then a possible reward is a print copy of the book. Other rewards might not be as easy to come up with.

Really think about all the different things you can do and offer as rewards. Just like your main idea, you want them to be as creative as possible. Rewards are an important part of Kickstarter because they are where the most “value” is exchanged. Having compelling and fun rewards are all part of the Kickstarter experience.

One thing to think about is the difference between physical goods and digital goods. Digital goods are easy to replicate and cost very little. Physical goods cost more to produce but have a higher intrinsic value. It’s not that digital goods are meaningless. In fact, they can be quite valuable. However, they don’t invoke the same feeling as physical goods. Think about receiving a handwritten letter vs. the hundreds of emails we get every day. There is a reason why wedding invitations are still sent via “snail mail.” Treat your physical awards as souvenirs, and give them to people who care the most about your project.

Don’t worry about pricing your rewards just yet; that will come later. For now, generate a list that you can come back to later. As the details of your project become clearer, you will have a better sense of which rewards will work best for your project.

There are rewards that are created as a result of your project, and rewards that are created to complete your project. While brainstorming, you may come up with both types, but the former will be much more effective.

For example, if your project is to make an album, then the result will be a set of songs that you can send to people. Offering the songs as a digital download or CD would probably happen even if you didn’t use Kickstarter. However, having a T-Shirt as a reward might attract backers, but is not necessarily something you would make while producing an album.

Sometimes you may need to create additional rewards, but most of the time you will want rewards that are a direct result of your project.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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