Is your project a Purple Cow?

Once you come up with some specific goals and outcomes, start thinking about all the creative things you can do with your project. You want to make the idea of what you are doing as interesting as possible. Remarkable ideas have a much easier time getting funded. Spend some time to think about how you can make your project as wacky, zany and fun as possible.

There are so many people that want to make films, albums, books, games, etc. that you need to do something to make your idea stand out. But what makes an idea remarkable? It depends on the people who are going to like your project. If they think it’s cool, then they will talk about it. I will talk more about audience in the next section. For now, just think about all the different ways you could spice up your project.

I won’t pretend to be a master at creating remarkable ideas. I’m still learning myself. If you really need help making your idea cool, check out Seth Godin’s book Purple Cow. It’s all about how to make your product, idea or business remarkable. I’ve read it several times and each time I learn something new.

A great example of a “purple cow” was a project to build a statue of Robocop in downtown Detroit. The idea was so remarkable that it got featured on high profile blogs and was overfunded by $17,000. The project was very successful even though the project video was nothing more than a ten-minute recap of the movie. Remarkable ideas spread on their own and don’t need a lot of help to catch people’s attention.

Detroit Needs A Statue of Robocop! by Imagination Station Detroit — Kickstarter

Making an idea creative and interesting is very hard and you may not get it right the first time. I know I didn’t. Just keep working at it and getting feedback from friends. When people start to say “Hey that’s a neat idea!” then you might be on to something.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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