Simplify your project for success

Kickstarter works best with projects that have clear outcomes and specific goals. Larger projects with multiple parts are harder to get funded. I will get into the logistics of this a little later. For now, spend time thinking about what the specific outcome of your project is going to be. Your project does not have to be simple, but the outcome should be. Here are some examples of specific outcomes:

Writing an e-book

Making an album

Finishing post-production on a film

Making a pen

Films and other large projects have many different parts to them. If your project is similar, try to break it down into smaller parts, such as filming, editing, post-production, etc. Each part should have a specific goal and outcome. Projects that are too general may not get approved by Kickstarter and, as stated earlier, are more difficult to get funded.

A project to “start a pen business” will not be approved by Kickstarter. It is too broad and does not have a clear outcome. Even if it was approved, it would be hard to get funded. Potential backers want to know exactly what your project is about. If it is not clear, they may hesitate to spend money on your project. Instead, focus on a smaller slice of the business like launching your first line of ballpoints.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

Published by


Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

23 thoughts on “Simplify your project for success”

Leave a Reply