Simplify your project for success

Kickstarter works best with projects that have clear outcomes and specific goals. Larger projects with multiple parts are harder to get funded. I will get into the logistics of this a little later. For now, spend time thinking about what the specific outcome of your project is going to be. Your project does not have to be simple, but the outcome should be. Here are some examples of specific outcomes:

Writing an e-book

Making an album

Finishing post-production on a film

Making a pen

Films and other large projects have many different parts to them. If your project is similar, try to break it down into smaller parts, such as filming, editing, post-production, etc. Each part should have a specific goal and outcome. Projects that are too general may not get approved by Kickstarter and, as stated earlier, are more difficult to get funded.

A project to “start a pen business” will not be approved by Kickstarter. It is too broad and does not have a clear outcome. Even if it was approved, it would be hard to get funded. Potential backers want to know exactly what your project is about. If it is not clear, they may hesitate to spend money on your project. Instead, focus on a smaller slice of the business like launching your first line of ballpoints.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.