“80% of Kickstarter projects at this point launch with videos. We are very much a video-driven site. People land on the page, they hit play, they want to see what’s there.” – Yancey Strickler Creative Mornings June 2011
The project video is an important part of the pitch. It allows people to get to know you and connect with your subject matter. There are a ton of things that you can do with your video. You can shoot it cinematically or just use a web camera. You can be funny or serious. It really doesn’t matter, as long as it is a true reflection of you.
Good Audio
One of my pet peeves are videos that don’t have good audio. If I can’t hear you, then I can’t connect with you. If you are going through all this trouble to make a video, then don’t ruin it with bad audio. Find someone who can lend you some good equipment or buy a decent microphone. Either way, make the extra effort so that your video will have the maximum effect.
How Fancy Should it be?
I think this has to do with how much money you are trying to raise. In my mind, the more money you are trying to raise, the more professional your video should be. This builds your credibility and helps people see that you can articulate your vision.
A Kickstart’s Guide to Kickstarter TOC:
pssst…you can read all of this offline by downloading the e-book.
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Introduction
- Understanding Kickstarter
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Brainstorming Your Project
- What is this damn thing about?
- Simplify your project for success
- Is your project a Purple Cow?
- Making Lemonade And Telling A Good Story
- Reward The Patrons
- Naming Your Kickstarter Project
- Doing Your Homework
- Before you launch, do your homework
- No one cares about you
- Some People Care About You
- Who is Your Audience?
- Where is Your Audience?
- Resonating With Your Audience
- Crossing Chasms
- What Will it Cost?
- Understanding Profit Margin and Costs
- Setting Your Goals
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Crafting Your Pitch
- Creating a compelling pitch for your Kickstarter project
- Four questions people want answered when visiting your Kickstarter page.
- Show some credibility to get more backers
- Clarity is your friend
- How to ask for Support
- Kickstarter is a video-driven site
- Examples of great pitch videos
- Launching Your Project
- Launching your project
- How to track the progress of your Kickstarter campaign
- The 30% Kickstarter project “Tipping Point”
- Conclusion
- How to engage an audience with a Kickstarter project: Idea & Story
21 thoughts on “Kickstarter is a video-driven site”