Four questions people want answered when visiting your Kickstarter page.

Whenever someone is visiting your Kickstarter project page they are coming to hear about you and your project There are four basic questions that they will want answered. Your ability to answer these questions effectively and clearly will make it easier for people to back you and spread the word.

Who are you? – This can be as simple as your name. People who don’t know you will be viewing this project, so introduce yourself.

What are you doing? – Explain what your project is about and what the result is going to be. You can also talk about how you arrived at this project and the history behind it.

Why is it important? – Are you passionate about this idea? Tell us why. Explain to us why the project is so cool. Passion draws people in, even if they don’t love the subject matter as much as you.

What is the money for? – When answering this question you can be very specific or general, it’s really up to you. “I’m building a prototype” or “I’m using the money to get the book printed” are both acceptable explanations of what the money is for. Saying nothing is also an option, but probably not a good idea for larger projects.

Answer the questions with Story

As you try to answer these questions on your project page try to tell a story. Talk about how this project came into existence, and why you are trying to raise funds.

Now, you might be thinking: I don’t have a good story. Yes you do. Your project must have come from somewhere. Tell us about how you got started and why you love the idea. It doesn’t have to be complicated or in-depth, it just has to be you. The more personal and authentic the better. If your project is about bottle caps, tell us how you got started collecting and why they are so awesome. Make us love your subject matter as much as you do.

If you can tell a story and answer the questions above you will be well on your way to crafting a compelling pitch.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.