Naming Your Kickstarter Project

I bet you already have a name for your project, but do you have a title? Titles are a little different from names. You can name your project anything you like, but it might not make a good title when viewed on the web.

Try to imagine how the title of your project will look when someone posts it on Facebook or Twitter. Will it make sense? People get hundreds of links each day, so a good title can help them understand what your project is about quickly. Take the title of this project for example: A Kickstarter’s Guide to Kickstarter. From this title I know exactly what the project is about. I know that it is being written by someone who has used Kickstarter and the outcome is an e-book.

Good titles capture people’s attention and bring them into your project. Titles can be a little mysterious, but they should provide enough information to pique someone’s interest. If your title is too generic, people won’t be able to tell what you are doing. For example, “The Green Project” is not a great name because it says nothing about your project. Is the project about saving the earth or building a replica of The Green Monster?

Don’t worry if you can’t come up with a catchy title just yet. You have until you launch your project to change it. Write down some ideas, test them out, and see which one you like best. Ask your friends or co-workers to see which one piques their interest the most. Naming is hard; so take your time and don’t settle on anything too quickly.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.