Perry Chan’s Six Principles on why Kickstarter projects are successful

In 2009, only five weeks after Kickstarter launched, Perry Chen gave an Ignite talk about what makes a successful project. Even though the site was still very young, many of the ideas he presented still hold true.

1) Be Real – “It’s humans asking other humans to help them.”

2) Have a clear goal – “It’s not sponsor my life. It’s not fund me as an artist for some vague pursuit.”

3) Offer fun rewards – “It’s about finding ways to provide value to the people who are helping you out.”

4) Show you can execute – “So anyone can throw up a page, anyone can have idea, but before people are going to open their wallets they want to know you can execute.”

5) Involve the audience – “The line between creators and the audience is getting blurred every day.”

6) Spread the word – “Your idea isn’t going to mutate out there. Your going to need to push it out there and get your friends to help you spread the word.”

“If you do these six things, you are going to have a really great crowd-funding experience.” – Perry Chen

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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