Kickstarter is an updated version of the Patron Model

The Patron Model

In tech circles raising small amounts of money from a large group of people is commonly called “crowdfunding” or “crowd-sourced funding.” This is a buzz word and does not actually describe what happens on Kickstarter. Who is this crowd? Where do they come from? How do they find us? The word crowdfunding makes it seem so easy. All we have to do is post a project and the crowd will fund it. However, that’s not really what happens.

Founder Perry Chen describes Kickstarter as a newer version of the patron model, which lies somewhere between altruism and capitalism. People not only give to a project because they like the idea or creator, but they also get something in return. The reward could be to see the project come into existence or to get one of the Kickstarter rewards created for the site.

The idea has been around for a very long time. Mozart and Beethoven used a similar funding model to premiere concerts and first print editions of their works. Patrons of the visual arts were rewarded by being able to keep and display the artwork. The Kickstarter model is similar, but it’s turbocharged by the web and its social aspects.

The web allows for ideas to spread very fast and helps connect creators with an audience. The all or nothing deadline encourages patrons to share and promote the project quickly or risk see it disappear. Fueled by Facebook, Twitter and other social sites, Kickstarter projects can take on a life of their own, as patrons spread the idea far and wide.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

26 thoughts on “Kickstarter is an updated version of the Patron Model”

  1. Putting “Parton Model” in the title was a clever move, considering how many people like Dolly Parton. But it’s possible that “Patron Model” more accurately reflects the post. I’m just saying…

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