The 30% Kickstarter project “Tipping Point”

One of the most fascinating aspects of Kickstarter is the project’s “tipping point,” the point at which a project has enough momentum that it will most likely be completed. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed.

I learned of the 30% tipping point during my campaign for Identifying Nelson. At the time I found it hard to believe. I couldn’t imagine how a project with 70% of its funding goal left had such a good chance of making it. Even when the project passed its tipping point, I was still skeptical. But to my amazement we made it.

Initially, I thought the 30% tipping point had to do with having a critical mass of backers. Once a project got enough backers to fund 30%, then that group would bring in the rest of the backers. It turns out that the number of backers it takes to reach 30% is quite low. During A Kickstarter’s Guide it was only 16 people. Each person would have had to bring in three to four more people. While this might have happened, I think critical mass isn’t the only factor in play.

More recently, I began to think that there could be a psychological barrier before a project is 30% funded. When viewing the little green progress bar, a project with less than 30% funding looks like it won’t make it. Once that barrier is broken, people are more likely to jump on board. One thing that is clear about Kickstarter. People like to support projects that are going to make it. Maybe there is something about the 30% mark that subconsciously signals eventual success.

We may never know why 30% is such an important number, but it almost doesn’t matter. What matters is getting to that mark as quickly as possible. Try your hardest to get to 30%. Then you can ease off a bit until you need to do a big push at the end.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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