Going for the BIG bucks

I see a lot of rewards in the thousand dollar range on Kickstarter. Sometimes projects even skip the most lucrative pledging tiers altogether, going from $20 to $200 to $1000. To me this is another example of people misunderstanding how Kickstarter works. The idea of crowd-sourced funding is that a lot of people will pledge smaller amounts of money. Pricing rewards in the thousands of dollars contradicts this idea. It is very hard to get people to spend large amounts of money on a perfect stranger.

In my experience, pledges of a $1000 or more came from people who knew me BEFORE I ran the campaign, not people who found me online. They are close family and friends who wanted to support our work. If someone is going to pledge in the thousands, you probably already know them. They already believe in your project, and you may have an inkling they will pledge at that level. You could have the coolest rewards in the world, but it probably won’t convince people who don’t know you to back at that level. Then again, if you are catering to an audience that regularly pays $1000+ for products, it just might work.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.

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