Where is Your Audience?

Now that you have an idea of who your audience is, it is time to start interacting with them. I highly recommend reaching out to your audience well before your project begins. That way you, are part of the community and not some stranger trying to make a fast buck. Of course that’s not what you’re trying to do, but if the audience doesn’t know you, it might come off that way.

If you’re passionate about the subject matter, chances are you’re already part of an online community. If not, now is the time to start looking. Look for any blog, podcasts, online video shows, forums, or social networks related to your subject matter. Start joining these online communities and try to get a sense of what they’re all about. You don’t have to contribute right away, but you can if you want.

The important thing is to try to understand what the culture of each community is. When you feel comfortable, start interacting and talking to people about your project. You’re not trying to sell it to them, you’re just trying to get their feedback. If you want to learn more about how to reach out to online communities effectively, I recommend Gary Vaynerchuk’s book Crush It. He is one of the best online marketers and is great at interacting with communities to build an audience.

Do you know anyone off-line that is interested in your subject matter? Ask them what communities they are part of. You can also ask them if they are willing to help promote your idea. Even though Kickstarter is built to spread ideas online, don’t be afraid to reach out to people off-line. The combination can be very powerful. Off-line contacts will probably communicate very differently from online contacts. They may send private e-mails and messages to their friends. Those personal forms of communication can be very powerful when trying to recruit support for an idea.

With some projects, talking about your idea early may not be possible. For example, if you’re making a product in a very competitive space, you might not feel comfortable about telling people the details of your project. That’s okay, but you should still become part of these communities. Maybe you can help in other ways such as giving advice or posting useful links. Do whatever you can to be helpful to others, so when the time comes, they may be willing to help you.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.

A Kickstarter’s Guide to Kickstarter: Introduction
How Kickstarter “Kickstartered” it’s own website
Understanding Kickstarter
The Basics of Kickstarter
Kickstarter is an updated version of the Parton Model
Kickstarter is like girl scout cookies…without the calories!
Make sure your project has an ending
Some additional benefits to running a Kickstarter project
Perry Chan’s Six Principles on why Kickstarter projects are successful
Yancey’s thoughts on getting funded
Brainstorming Your Project
What is this damn thing about?
Simplify your project for success
Is your project a Purple Cow?
Making Lemonade And Telling A Good Story
Reward The Patrons
Naming Your Kickstarter Project
Doing Your Homework
Before you launch, do your homework
No one cares about you
Some People Care About You
Who is Your Audience?
Where is Your Audience?
Resonating With Your Audience
Crossing Chasms
What Will it Cost?
Understanding Profit Margin and Costs
Setting Your Goals
Make or Break Decisions
Running the Numbers
Focus on what you need
Reasonable funding goals
Why be Reasonable?
How long your campaign runs depends on one thing, momentum
30 days or less
Managing Deadlines
Going for the BIG bucks
The Allure of a Large Backer
Pricing theory, thoughts about pricing your Kickstarter rewards
The Paradox of Choice
Crafting Your Pitch
Creating a compelling pitch for your Kickstarter project
Four questions people want answered when visiting your Kickstarter page.
Show some credibility to get more backers
Clarity is your friend
How to ask for Support
Kickstarter is a video-driven site
Examples of great pitch videos
Launching Your Project
Launching your project
How to track the progress of your Kickstarter campaign
The 30% Kickstarter project “Tipping Point”
How to engage an audience with a Kickstarter project: Idea & Story

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Separated from my family during El Salvador's civil war, by death and adoption, I was reunited with them at the age of 16. I do entrepreneurial art projects that are meaningful, relevant, and push me creatively.