Managing Deadlines

Another factor to consider is your own personal deadlines. In both of my Kickstarter projects the timing and length of my campaign was set by outside factors. I wanted to hit deadlines and timing windows which forced me launch at times that might not have been optimal.

You may have some timing windows that you are trying to hit. Meeting these timing windows can be tricky, because you run the risk of not putting enough work into your campaign before it launches.

The most important factor here is the size of your project and how much you’re going for. If you have a tight timing window and a smaller size project, then you might need to launch before you have worked everything out. If you’re going for a large amount and have a big project, then it will pay off to wait until you have everything ready to launch a campaign. Trying to launch before you are ready in order to hit an arbitrary deadline might hurt you. If I had to do it over again, I would’ve spent several months preparing for my first Kickstarter project instead of rushing to get it out the door.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.