Projects that can sustain momentum over time will do well. Most campaigns will see a lot of activity at the beginning and the end, with a lull in the middle. Setting the time limit on the project is really about guessing how much momentum you can sustain during your project.
This is very hard to judge, and I have no real way of predicting this. Some projects that I think are going to do well, don’t make it, or only finish at the last minute. Other projects that I’m unsure about get funded right away. It is hard to say exactly where momentum comes from, but you should be prepared to deal with it.
In his blog Kickstartup, Craig Mod talks about planning media coverages to avoid “dead zones” in momentum. You can see from all the wonderful data he provides that there were several days in the middle of the project where pledging dropped off. Try to have a strategy for dealing with a drop in momentum, but be aware it’s part of the process.
A Kickstart’s Guide to Kickstarter TOC:
pssst…you can read all of this offline by downloading the e-book.
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Introduction
- A Kickstarter’s Guide to Kickstarter: Introduction
- How Kickstarter “Kickstartered” it’s own website
- Understanding Kickstarter
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Brainstorming Your Project
- What is this damn thing about?
- Simplify your project for success
- Is your project a Purple Cow?
- Making Lemonade And Telling A Good Story
- Reward The Patrons
- Naming Your Kickstarter Project
- Doing Your Homework
- Before you launch, do your homework
- No one cares about you
- Some People Care About You
- Who is Your Audience?
- Where is Your Audience?
- Resonating With Your Audience
- Crossing Chasms
- What Will it Cost?
- Understanding Profit Margin and Costs
- Setting Your Goals
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Crafting Your Pitch
- Creating a compelling pitch for your Kickstarter project
- Four questions people want answered when visiting your Kickstarter page.
- Show some credibility to get more backers
- Clarity is your friend
- How to ask for Support
- Kickstarter is a video-driven site
- Examples of great pitch videos
- Launching Your Project
- Launching your project
- How to track the progress of your Kickstarter campaign
- The 30% Kickstarter project “Tipping Point”
- Conclusion
- How to engage an audience with a Kickstarter project: Idea & Story
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