Who is Your Audience?

Now it’s time to really think about your audience. It will be made up of people from various niche audiences, whose interests are similar to the subject matter of your project. Think about all the different groups of people that might be interested in your project. I do not mean the demographic or any other generic marketing term. I do not mean people who like photography or paintings or any other genre of art. Who is the specific subset of people that are going to LOVE your project? The more specific, the better.

The hard part about defining your audience is that you might not be entirely sure who is going to like your project. That is why you are really going to need to do your homework. You need to have at least one group of people in mind that the project might appeal to.

Ultimately the more niches you can target, the better your chances will be. If you keep targeting the same people they will get tired of hearing about it. People are going to like it or not. Sending it to them more often probably won’t change that.

If you are lucky, your project may even appeal to people you had not thought of. However, failing to identify potential groups before your launch will make reaching your goal extremely hard. It’s OK to have some unexpected support, but it’s risky to leave everything up to chance.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.