Here are some examples of people who pitch their project exceptionally well. As you will see, the videos can be basic or professionally done.
Narrative
In the video to save the movie Blue Like Jazz, Zack and Jonathan do a great job of explaining all the events leading to their campaign. They answer all the important questions and rally the fans to make the movie happen.
SAVE Blue Like Jazz! (the movie) by Steve Taylor — Kickstarter
Credibility
Just one look at this video, and you can tell how much he loves his idea and how much work went into creating it. He has a prototype that he has been working on for over a year. You can see he just needs a little help to bring it to life. You can’t help but cheer for him as he has clearly spent a long time on this project.
Capture Camera Clip System by Peter Dering — Kickstarter
Clarity
The video for The Manual, a magazine about design, is a perfect example of a clear pitch. It is short and to the point. You understand what the project is and what the end result will be.
The Manual by Andy McMillan — Kickstarter
The Ask
This simple webcam pitch NAILS it. I was blown away by this guy’s pitch and ended up backing him. He shows passion and excitement for his project. My favorite part? The Ask: “I’m asking for your patronage to help me make this book.” He didn’t ask for donations or support. He asked for your patronage, perfect! Just look at how much money he raised.
The Night Parade of One Hundred Demons by Matthew Meyer — Kickstarter
A Kickstart’s Guide to Kickstarter TOC:
pssst…you can read all of this offline by downloading the e-book.
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Introduction
- A Kickstarter’s Guide to Kickstarter: Introduction
- How Kickstarter “Kickstartered” it’s own website
- Understanding Kickstarter
- The Basics of Kickstarter
- Kickstarter is an updated version of the Parton Model
- Kickstarter is like girl scout cookies…without the calories!
- Make sure your project has an ending
- Some additional benefits to running a Kickstarter project
- Perry Chan’s Six Principles on why Kickstarter projects are successful
- Yancey’s thoughts on getting funded
- Brainstorming Your Project
- What is this damn thing about?
- Simplify your project for success
- Is your project a Purple Cow?
- Making Lemonade And Telling A Good Story
- Reward The Patrons
- Naming Your Kickstarter Project
- Doing Your Homework
- Before you launch, do your homework
- No one cares about you
- Some People Care About You
- Who is Your Audience?
- Where is Your Audience?
- Resonating With Your Audience
- Crossing Chasms
- What Will it Cost?
- Understanding Profit Margin and Costs
- Setting Your Goals
- Make or Break Decisions
- Running the Numbers
- Focus on what you need
- Reasonable funding goals
- Why be Reasonable?
- How long your campaign runs depends on one thing, momentum
- 30 days or less
- Managing Deadlines
- Going for the BIG bucks
- The Allure of a Large Backer
- Pricing theory, thoughts about pricing your Kickstarter rewards
- The Paradox of Choice
- Crafting Your Pitch
- Creating a compelling pitch for your Kickstarter project
- Four questions people want answered when visiting your Kickstarter page.
- Show some credibility to get more backers
- Clarity is your friend
- How to ask for Support
- Kickstarter is a video-driven site
- Examples of great pitch videos
- Launching Your Project
- Launching your project
- How to track the progress of your Kickstarter campaign
- The 30% Kickstarter project “Tipping Point”
- Conclusion
- How to engage an audience with a Kickstarter project: Idea & Story