Some People Care About You

Saying that no one cares about you isn’t exactly true. It’s not that NO ONE cares, it’s just that most people aren’t going to randomly or instantly fall in love with your idea. Of course, that is what we would like to happen. We want the world to stop and for people to be unable to continue with their day until they have backed our project. But how often does that happen to you?

Most of the time we ignore the hundreds of marketing messages we receive every day. However, every once in a while, we come across something we just can’t live without. When that happens, we usually have strong emotional ties and care deeply about it.

In order for your project to be successful, you need to find the people who are going to have a strong emotional connection to it. It’s not going to be everyone, and you don’t need or want everyone. What you need is a core group or niche of people who will love your idea and bring their friends along.

It only takes a few

One misconception about the way Kickstarter works is that you need hundreds or thousands of people to back a project. This isn’t true at all. Just because money is being raised by “the crowd” doesn’t mean that the crowd has to be that big. Most projects are funded by a relatively small group of people.

My first project, Identifying Nelson, was funded by 170 people. This is a relatively small number considering our goal was $15,000. We didn’t get thousands of random people from the Internet to back our project. We just got a few people, mostly family and friends, who cared enough to make our project happen.

A Kickstart’s Guide to Kickstarter TOC:

pssst…you can read all of this offline by downloading the e-book.