Month: March 2013

C-Loop Camera Mount: How to use blogs to build momentum for your campaign.

C-Loop Camera Mount: How to use blogs to build momentum for your campaign.
In November of 2010 the team at Custom SLR launched the C-Loop Camera Mount. Having never launched a project before they quickly realized that their friends and family would not be enough to fund their project.

They got to work making lists of blogs and websites they thought might be interested in their project. Starting with smaller sites they worked their way up to bigger blogs. Eventually it was picked up by Engadge and their project took off.

[youtube http://www.youtube.com/watch?v=TfM_sAcmzrA]

Glif an iPhone Tripod Mount: The design project that started a revolution.

Glif an iPhone Tripod Mount: The design project that started a revolution.
In October of 2011 Dan Provost & Tom Gerhardt launched a design project that would spark a revolution. Almost anyone who has done a project design project on Kickstarter has heard of the Glif. So, I had to sit down with Dan Provost to talk about what lead to their success.

Besides having what they thought was a solid product idea, Dan & Tom got a plug from a high profile blogger. Of course it wasn’t that simple. In this interview Dan talks about how his existing relationship with this blogger was the key to getting his project picked up.

[youtube http://www.youtube.com/watch?v=TIZepPZjoUw]

Capture Camera Clip System: The perfect mix of product and passion.

Capture Camera Clip System: The perfect mix of product and passion.
In May of 2011 Peter Dering launched a wildly successful design project to being production on his Capture Clip System. In this interview we talk about how a single tweet from someone on twitter sent his project skyrocketing.

More then just a cool product, Peter’s project shows us what happens when someone who loves what they are doing shares their idea with the world. He put in A LOT of up front work but it all paid off in the end.

[youtube http://www.youtube.com/watch?v=qCkG4ISePZw]

Historically Brewed Compilation Book: The prefect project for first time Kickstarters

Computer History Compilation Book: The prefect project for first time Kickstarters
In July of 2011 David Greelish set out to revive an old computer history “zine” called Historically Brewed. I sat down with David to talk about his thoughts on Kickstarter, and why I thought he had the perfect project for first timers.

David had small but interested following, and hosted a podcast about historical computing. He pick a reasonable goal and project. All of these factors allowed him to easily hit his goal and almost triple it.

[youtube http://www.youtube.com/watch?v=NZ3FVBV4D9I]