Crafting Your Pitch Archives - A Kickstarter's Guide

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Examples of great pitch videos

By Nelson/Roberto On June 13, 2012 · 21 Comments · In Crafting Your Pitch

Kickstarter is a video-driven site

By Nelson/Roberto On June 11, 2012 · 21 Comments · In Crafting Your Pitch

How to ask for Support

By Nelson/Roberto On June 8, 2012 · 20 Comments · In Crafting Your Pitch

Clarity is your friend

By Nelson/Roberto On June 6, 2012 · 18 Comments · In Crafting Your Pitch

Your pitch should be short and to the point. People are busy and don’t have time to watch a long video or read a lot of text.

Burying the Lead

“In journalism, the failure to mention the most interesting or attention grabbing elements of a story in the first paragraph is sometimes called ‘burying the lead.’” – Lead paragraph, Wikipedia

This is also true for your pitch. Make sure you open with your most interesting elements. You want people to be interested in your project from the start.

Refine, Refine, Refine

In my interviews with Peter and Dan they both stressed the need to constantly refine your pitch until you get at the very core of your idea.

“Boil it down, more concise, more instant. [With] the attention span of a citizen in today’s world, if you get two minutes that’s amazing.” – Peter Dering

“We put [...]

Show some credibility to get more backers

By Nelson/Roberto On June 4, 2012 · 30 Comments · In Crafting Your Pitch

If there is one thing people should do to make their Kickstarter projects better, it would be to demonstrate more credibility. I really think this is the missing ingredient in a lot of campaigns. The more credibility you show, the better. I don’t think you can have enough of it.

In the Kickstarter world this could mean a couple different things. If you are launching a product, then having a working prototype is very important. If you are doing a more artistic project, then show your work in the video and on the page. If you are making an album, then let us hear an example of your music.

According to the folks at Eureka Ranch, whose innovations appear in many household products, you double the odds of a sale when you communicate real “reason to believe.” The simplest way to do this, is [...]

Four questions people want answered when visiting your Kickstarter page.

By Nelson/Roberto On June 1, 2012 · 31 Comments · In Crafting Your Pitch

Whenever someone is visiting your Kickstarter project page they are coming to hear about you and your project There are four basic questions that they will want answered. Your ability to answer these questions effectively and clearly will make it easier for people to back you and spread the word.

Who are you? – This can be as simple as your name. People who don’t know you will be viewing this project, so introduce yourself.

What are you doing? – Explain what your project is about and what the result is going to be. You can also talk about how you arrived at this project and the history behind it.

Why is it important? – Are you passionate about this idea? Tell us why. Explain to us why the project is so cool. Passion draws people in, even if they don’t love the subject matter as much as you.

What [...]

Creating a compelling pitch for your Kickstarter project

By Nelson/Roberto On May 30, 2012 · 27 Comments · In Crafting Your Pitch

Each project page on Kickstarter is essentially a pitch for an idea, your idea. When people come to Kickstarter they are coming to be pitched. They aren’t actively thinking this of course, but they want to hear about you and your project. The pitch can make or break a project, so having a good one is important.

A Kickstarter pitch usually consists of an image, video, and written copy. While most people choose to do a video it is not required. However, the Kickstarter School highly recommends that you do a video. It is a great way for people who don’t know you to learn about you and your idea. When people come to look at your project they will have several questions they will want answered. Answering them effectively can, in some circumstances, double your chances of a viewer becoming a backer.

Over the next few posts [...]