My name is Nelson de Witt. I have used Kickstarter to launch two successful but very different projects. The first one ran in the fall of 2010 and was called Identifying Nelson/Buscando a Roberto. The purpose of the campaign was to help raise some money so my co-producer John, and I could start working on a documentary film. The second project related to this book and was called A Kickstarter’s Guide to Kickstarter. That campaign took place during August of 2011, and was to help get the this e-book graphically designed and distributed.
Even though Kickstarter is a great platform for creative types such as myself, it’s not enough to simply post a project on the site and expect the Internet to do the rest. Not everyone will love our ideas, but there is a lot we can do to help the idea spread. I firmly, believe the better we are at communicating and marketing our ideas, the more successful we will ultimately be.
In case you don’t have time to read the book in its entirety, this is what it says in a nutshell:
Great Kickstarter projects are successful because they connect and resonate with a specific audience. They use compelling storytelling combined with interesting or wacky ideas to attract backers. They are authentic while effectively communicating goals, passion, credibility and purpose. The more time spent thinking about these elements BEFORE the project is launched the easier the campaign becomes.
If you want to do a Kickstarter project because you think the Internet will find and love your project, stop right now. The Internet does not care about you. However, if you can reach out to the right people, in the right way, before time runs out, you just might get lucky.
Head over to the download section to grab a free copy. If you have any comments, questions, or suggestion, feel free to drop me a line at dewittn@kickstarterguide.com
A Kickstarter’s Guide is not officially affiliated with Kickstarter.com but we are big fans! If you have a create project and are looking for funding Kickstarter is one of the best places to turn. We hope this guide helps you in your endeavors.
