A Kickstarter’s Guide to Kickstarter

About The Guide

A Kickstarter’s guide will give you a thorough understanding of the Kickstarter site, its functionality, practical usage, audience, and strategy.

If you’ve never put together a campaign before or are having trouble getting traction, it will provide a framework to help you navigate the vague world of crowd-sourced funding. More than tips and tricks, it highlights several aspects of running a successful campaign that are often overlooked.

It provides a thoughtful analysis of the site and what the average person can expect when using the site. While there is no formula that can guarantee success, this book will help you take a step back and get the most out of your crowd-funding experience.

In case you don’t have time to read the book in its entirety, this is what it says in a nutshell:

“Great Kickstarter projects are successful because they connect and resonate with a specific audience. They use compelling storytelling combined with interesting or wacky ideas to attract backers. They are authentic while effectively communicating goals, passion, credibility and purpose. The more time spent thinking about these elements BEFORE the project is launched the easier the campaign becomes.

If you want to do a Kickstarter project because you think the Internet will find and love your project, stop right now. The Internet does not care about you. However, if you can reach out to the right people, in the right way, before time runs out, you just might get lucky.”

Why I Wrote This Book

My name is Nelson de Witt. I am a photographer, Filmmaker, and Author of A Kickstarter’s Guide to Kickstarter. I’ve personally launched several Kickstarter projects, been hired as a crowd-funding consult, and advised over 20 others. I ran my first campaign in the fall of 2010. It was called Identifying Nelson/Buscando a Roberto and the project almost didn’t make it, but I learned a lot about what it takes to successfully launch a creative project online.

The guide contains everything I wish I knew when I started out. It is more than a Kickstarter “how to” manual (because you can get that anywhere), it is a look at how you can use Kickstarter for your creative project or business. I hope it helps you bring you idea to life.

Download the PDF

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Buy the E-book

You can buy the guide in all e-reader formats (Kindle, e-pub, and PDF.)

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The e-book is also available at any of these online bookstores:

Kindle • iBooks • Sony Reader • Nook

Buy the Backer’s Edition

All the rewards from the original Kickstarter project: A Kickstarter’s Guide to Kickstarter.

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You get the guide in all e-reader formats (Kindle, e-pub, and PDF) and…

5 Case Studies

An in-depth look at what makes a Kickstarter campaign successful. Based on the interviews, each case study breaks down exactly what contributed to the project’s success, and will give you some specific tips that you can use to push the odds of success in your favor.

Resource Materials

Over the course of several campaign I have developed several spreadsheets to help me figure out funding goals and track the progress of my campaigns. You will get access to these spreadsheets which you can use on your own campaign.

Reviews

“Nelson’s guide helped us plan our successful 50k Kickstarter!” ~ Kira Simon-Kennedy, Days of Gray"
“Nelson’s guide helped us plan our successful 50k Kickstarter!” ~ Kira Simon-Kennedy, Days of Gray
“This book completely jumpstarted my Kickstarter plans. It was thorough and inspiring. I actually took the time to go through and review all of the links and it inspired me to invest in more Kickstarter campaigns.” ~ Susan Hyde Tinkham, Figments of a Father
“This book completely jumpstarted my Kickstarter plans. It was thorough and inspiring. I actually took the time to go through and review all of the links and it inspired me to invest in more Kickstarter campaigns.” ~ Susan Hyde Tinkham, Figments of a Father
“The Kickstarter Guide was a fabulous resource for me, especially since I had never even thought about putting together a campaign before. The guide helped me step back and evaluate my project in a way that helped me shape it into a success!” ~ Jerred Zegelis,  The Teen Voices Project
“The Kickstarter Guide was a fabulous resource for me, especially since I had never even thought about putting together a campaign before. The guide helped me step back and evaluate my project in a way that helped me shape it into a success!” ~ Jerred Zegelis, The Teen Voices Project

Contact the Author

Before you email me you should know:

  • I don’t write about or promote projects that are currently funding, sorry.
  • If you would like feedback your project, please send it at least 3 weeks before you plan to launch. Otherwise I might not be able to write back in time.

If you have any comments, questions, or suggestion, feel free to drop me a line: dewittn@kickstarterguide.com

This website is not officially affiliated with or endorsed by Kickstarter.com